In 2004, when Google founders Larry Page and Sergey Brin wrote to prospective shareholders about their vision for the company, they outlined a commitment to contribute significant resources, including 1% of Google’s equity and profits in some form, as well as employee time, to address some of the world’s most urgent problems. That commitment became Google.org.
Google.org is an integral part of Google Inc., and works closely with a broad range of “Googlers” on projects that make the most of Google’s strengths in technology and information; examples of this approach include Flu Trends, RechargeIT, Clean Energy 2030, and PowerMeter.
Google also established the Google Foundation in 2005, which is a separate private foundation. The Google Foundation is managed by Google.org and supports the project’s mission and core initiatives as one of the sources of funds for grant making.